The world of football intermediaries changed two years ago. No longer do you require to be licensed to represent players and/or clubs in Football. Under the previous Agent Regulations, players or clubs could only engage with licensed agents of players, where the agent’s national association issued the license. However, under the Intermediary Regulation, any person who meets the minimum criteria can potentially represent a player or club. There is no long a need to hold a licence for a number of years and intermediaries only have to register with a national association every time they act in a transaction.

Football was the sport most affected by drastic changes in the regulations. Before the Intermediary Regulations came into affect, the agent was involved in a Third-party ownership (TPO) agreement where the agent owned all or part of the player’s financial rights. This ended when a global ban on TPO was introduced by FIFA in 2015.

Nowadays the agents or intermediaries offer act as a parental guide for younger players, many of whom have come from difficult backgrounds. Many have left the education system early and have few of the skills required to deal with the drastic change in their financial situation upon being signed. A typical career in football lasts more than 15 years and a good agent will help the player to play a successful career path, assist with financial management, act as a personal guide and help to cultivate an image and brand that is appealing for advertising opportunities.

How will this look in two years time? We know agents and intermediaries will need to be more focused on marketing their clients and doing so according to new regulations from FIFA. These regulations will cover how agent and intermediaries work with sponsors and advertising opportunities for players.

If you are a football intermediary, joining Network90Club provides an exclusive forum to engage in discussions.

Kosta Kokologos
Network90Club member and owner of Legend Sport Management.