Brands love affair with sports ambassadors

Brands love sports stars. Athletes, their management and accountants love brands. So it is a win, win? Well, sometimes. Like any relationship there are ups and downs. Timing and fit are critical. You would not have wanted to be associated with Wayne Rooney when he was...

The role of the ‘Agent’ under Intermediary Regulations

The world of football intermediaries changed two years ago. No longer do you require to be licensed to represent players and/or clubs in Football. Under the previous Agent Regulations, players or clubs could only engage with licensed agents of players, where the...