The Golden Business Potential of Women’s Football

If you had any doubt about the commercial value of Women’s Football, think again. Recent developments are showing that the commercial opportunities for the Women’s game are better than ever. Women’s football is becoming increasingly popular and attracting wider...

Brands love affair with sports ambassadors

Brands love sports stars. Athletes, their management and accountants love brands. So it is a win, win? Well, sometimes. Like any relationship there are ups and downs. Timing and fit are critical. You would not have wanted to be associated with Wayne Rooney when he was...

The role of the ‘Agent’ under Intermediary Regulations

The world of football intermediaries changed two years ago. No longer do you require to be licensed to represent players and/or clubs in Football. Under the previous Agent Regulations, players or clubs could only engage with licensed agents of players, where the...